How accurate is the digital signage ROI calculator?

Our ROI calculator uses industry-standard assumptions validated by real-world deployments. Default values like 3% sales lift and 50% viewability align with published DOOH research.

What costs does the digital signage ROI include?

The calculator includes CAPEX (hardware, installation, CMS licensing, contingency) and OPEX (energy, maintenance, connectivity, content production).

How is payback period calculated for signage investment?

Payback period is the time to recover CAPEX through net annual benefits. The calculator factors in time value of money using your discount rate.

What benefit modules can I include in the ROI analysis?

Four modules: Sales Lift, Print Replacement, Labor Productivity, and Advertising Revenue. Toggle only relevant modules for your use case.

Can I compare different signage deployment scenarios?

Yes, use Scenario Comparison to save and compare multiple configurations side-by-side before presenting to stakeholders.

Digital Signage ROI Calculator

Start with a template or customize your setup

Quick Start

or customize

Industry Vertical

Number of Locations

Time Horizon 3 years

1 year 5 years

Advanced Settings

Discount Rate

%

Ownership Model

Configure your network

Define screens, devices, and operating hours

Screens per Location

Display Type

Operating Hours per Day 12 hours

4h 24h

💡

Total Network

30 screens across 10 locations

Advanced Settings

Installation Cost per Screen

$

Monthly CMS per Screen

$

Expected Network Uptime 98%

95% (Basic) 99.9% (Enterprise SLA)

PM & Contingency 15%

0% (No buffer) 25% (High risk)

Monthly Content Budget

$

Optional: production, ops

Select benefit modules

Toggle the benefits that apply to your use case

Expected Uplift 3%

Monthly Transactions/Location

Average Order Value

$

Monthly Print Spend per Location

$

Hours Saved per Month per Location

Hourly Labor Rate

$

Monthly Footfall per Location

CPM (Cost per 1000 impressions)

$

Your ROI Analysis

Complete business case with investment metrics

Net Present Value

$127,450

Total value over project lifetime

Payback Period

14 months

Time to recoup investment

ROI

247%

Return on investment

IRR

52%

Internal rate of return

Cumulative Cash Flow

Cost vs Benefit Breakdown

Sensitivity Analysis

Impact on NPV if parameter changes ±20%

Investment Summary

Total CAPEX	$46,500
Annual OPEX	$7,200
Annual Benefits	$54,000
Net Annual Value	$46,800

View Assumptions & Data Sources

Parameter	Value	Source